Friday 1 March 2013

How to choose a domain name

Today I want to talk with about the
choice of the domain name, and
how your domain can trap you down
the road if you don't choose it
carefully. ------ Choosing a good domain name for your
blog or website is vital. Why?
Because the domain name is the corner
stone of your online brand.
People will link to your site using your
domain, your search engine results will contain your domain
and so on. One common mistake people make
when choosing a domain, however, is
to only consider the short term. That is,
they figure what their
website will look like for the next three
or four months, and they buy a domain name around that idea. Let's
suppose that a guy loves the
Corvette cars, and he decides
to start a blog on that topic. After
researching for a while he
purchases the domain
CorvetteCentral.com. It is a good domain,
because it is short, descriptive, it has the
main keywords in it and
so on. The blog grows healthily, but after one
year it reaches a plateau.
The guy realizes that in order to make
the blog grow further he
would need to start covering other
sport cars, and not only the Corvette. Guess what... too late! He is
already trapped with his
domain. At this point his choices are
either to keep writing about
Corvettes and accept the fact that his
audience will be limited to fans of that car, or buy a new domain
and start from scratch. I have been in that position myself, and
it is not cool. If you don't want to get trapped by
your domain, you must plan
ahead. Ask yourself how far you can take a
website with the domain you own
or are planning to purchase. What
limitations does it have? Creating niche websites is not a bad
idea per se, but you must be
aware that they have limited potential. If
you want to create a
business out of your website or blog,
then the domain name must not limit you to a small niche or market
segment. Going back to the example above, a
better domain would be
SportsCarsCentral.com or mysportscar.com.

1 comment:

  1. Thanks for your nice information. I followed your steps then register my domain name from this site Tucktail.com . Here they are providing good customer support and quality service based on windows and linux os platform

    ReplyDelete

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